OUR STORY
Todd Rosenbaum, with over 30 years of entrepreneurial expertise, Rachel Carriell, a driving force in product development and sales, and Che Patterson, a creative leader in brand development, have together transformed Xero Picks® and its sister companies into a globally recognized brand.
Through relentless innovation, perseverance, and countless refinements, they have elevated the simple flavored toothpick into a patented, highly effective oral delivery system. What began as a modest idea has grown into an international enterprise spanning over 17 countries, offering a diverse portfolio of 150+ product varieties in 9 different product categories.
With a small but passionate team, Xero Picks® continues to expand its impact, changing lives—one pick at a time.At the heart of their mission is a commitment to habit change, empowering individuals to make better choices through innovative and accessible solutions.
Why Xero?
At XERO PICKS®, our mission is to inspire and support individuals in their journey toward a healthier, happier, and more fulfilling lifestyle. We believe that small, intentional choices can lead to powerful transformations, and that even the simplest habits—when given the right tools—can evolve into lasting, positive change.
By reimagining the humble toothpick, we have developed an innovative, functional oral delivery system that goes beyond freshening breath. Our uniquely infused toothpicks serve as a discreet, effective, and enjoyable solution for a variety of needs, from curbing cravings and boosting energy to promoting oral health and hydration.
XERO PICKS® empowers individuals by offering a better alternative to unhealthy habits, whether it’s reducing dependence on nicotine, resisting unnecessary snacking, or finding a mindful way to stay focused. With our patented technology and science-backed formulations, we are committed to delivering high-quality, sustainable, and convenient products that seamlessly integrate into daily life.
Ultimately, our goal is to support well-being and promote better habits—one toothpick at a time. Whether you're looking to quit smoking, energize your day, freshen your breath, or simply enjoy an innovative sensory experience, XERO PICKS® is your tool for change.
Patented Technology
Our patented process ensures that each Xero Picks® toothpick is fully infused with active ingredients and flavors. Unlike surface coatings, our method guarantees that these elements are evenly distributed throughout the entire toothpick—from top to bottom and inside out—ensuring consistent release with every use. Medical Foods Rx LLC is the ONLY patented process in the world. Its methods, designs, and trade secret know-how, enables the company to produce the highest quality high-margin consumer packaged goods (CPG).
Through its patented infusion process, Xero Picks® can precisely embed 80+ milligrams of function-specific ingredients into each individual toothpick. These active ingredients and custom flavorings are gradually released and efficiently absorbed through the oral mucosa over an average of 25-40 minutes, making Xero Picks® one of the most effective buccal delivery platforms available.
Manufactured under applicable FDA regulations as a Food Article, our toothpicks are infused with clinically proven active ingredients and custom-crafted flavors—ensuring a long-lasting experience that outlasts the pick itself!
Our mission & values
At xero picks our mission is to empower individuals on their journey to a healthier, happier lifestyle.
Revolutionary
Quality
Longevity
Variety
Revolutionary
Xero Picks utilizes patented technology and trade secret know-how to craft an innovative range of infused toothpicks.
Why and how we do it
We are here because we are passionate about supporting individuals on their path to self-improvement and healthier habits.